{"schema_version":"alpha-company-profile-public-v3","slug":"diamonds-direct","canonical_url":"https://registry.alpha.ac/companies/diamonds-direct","published_on":"2026-08-31T17:00:00+00:00","last_reviewed_on":"2026-08-31T17:00:00+00:00","identity":{"legal_name":null,"display_name":"Diamonds Direct","headline":"Diamond jewelry retailer combining high-touch service with a broad selection of diamonds and fine jewelry.","description":"Diamond jewelry retailer combining high-touch service with a broad selection of diamonds and fine jewelry.","ten_second_view":"This Brand Profile publishes only Alpha's canonical identity. Unavailable fields are not inferred.","legal_form":"Not publicly asserted","incorporation":"Not publicly asserted","headquarters":"Not publicly asserted","headquarters_address":{"locality":"Not publicly asserted","region":null,"country":"Not publicly asserted"},"operating_presence":["Not publicly asserted"],"website":"https://www.diamondsdirect.com/","entity_subtype":"brand","legal_entity_status":"not_asserted","logo":"https://cdn.brandfetch.io/domain/diamondsdirect.com/theme/dark/fallback/404/type/logo?c=1idgAB6rG5KFT5I7q5w","logo_source":"brandfetch","logo_domain":"diamondsdirect.com","profile_mark":{"src":"https://cdn.brandfetch.io/domain/diamondsdirect.com/theme/dark/fallback/404/type/logo?c=1idgAB6rG5KFT5I7q5w","alt":"Diamonds Direct logo","width":256,"height":256,"source":"brandfetch"}},"entity_status":{"ownership_type":"unknown","listing_status":"unverified","label":"Listing not asserted","explanation":"No active security listing is included in the current public projection.","source_id":"alpha-canonical-company-record","reviewed_on":"2026-08-31T17:00:00+00:00"},"security_listings":[],"market_data":{"availability":"not-applicable","endpoint":null,"source_label":null,"explanation":"Market and index context is not applicable because this record identifies a non-legal brand, not a listed issuer."},"profile_tags":["Brand","Canonical identity","Public leadership"],"trust_summary":"Canonical brand identity published; broader brand intelligence is not asserted.","facts":[{"label":"Country","value":"US","source_id":"alpha-canonical-company-record"},{"label":"Official website","value":"https://www.diamondsdirect.com/","source_id":"alpha-company-website-provenance"}],"operating_model":{"eyebrow":"Operating record","title":"Published operating structure","units":[]},"governance":{"summary":"Only current, confirmed leadership roles with public evidence are included in the canonical projection.","boundary":"Absence of a leadership role, committee, or disclosure is not evidence that it does not exist.","disclosures":[]},"alpha_opinion":{"status":"Not published","label":"No Alpha opinion published","explanation":"This identity record is not an Alpha rating, score, or investment opinion."},"report":{"status":"Not published","label":"No governed report published","explanation":"No governed company report is attached to this profile.","href":null},"actions":[{"label":"Visit official website","href":"https://www.diamondsdirect.com/","emphasis":"primary"}],"related_records":[],"evidence":[{"id":"alpha-canonical-company-record","label":"Alpha canonical company public projection","href":"/api/public/companies/diamonds-direct","source_type":"canonical_identity","supports":["Company identity","Published leadership","Entity status boundary"],"status":"published","reviewed_on":"2026-08-31T17:00:00+00:00"},{"id":"alpha-company-website-provenance","label":"Signet Jewelers brands","href":"https://www.signetjewelers.com/brands/default.aspx","source_type":"Issuer record","supports":["Official website"],"status":"published","reviewed_on":"2026-08-31T15:30:34Z"}],"permissions":[{"label":"Public retrieval","allowed":true},{"label":"Agent retrieval","allowed":true},{"label":"Redistribution","allowed":false},{"label":"Model training","allowed":false},{"label":"Relationship pathfinding","allowed":false},{"label":"Direct contact","allowed":false}],"limitations":["Only explicitly published canonical company identity and current confirmed public roles are included.","Absence of a board, committee, executive, listing, or claim is not evidence that it does not exist.","Public retrieval does not grant redistribution, model-training, direct-contact, or relationship-pathfinding rights.","This Company Profile is an identity and evidence record, not an Alpha rating.","Issuer-only identifiers, security listings, and index memberships are withheld because they belong to a legal issuer, not this non-legal brand record.","Leadership rows are withheld because this record identifies a non-legal brand, not the employing or governing legal entity."],"trust":{"schema_version":"alpha-profile-trust-v1","verification":{"schema_version":"alpha-verification-states-v1","state":"source_reported","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":4,"corroborated":0,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"Published claims are reported by public sources; none is Alpha verified. 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Profile ownership is 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