# Larry Madden

> Alpha governed public record. Unknown, unavailable, and unpublished values are never inferred as zero.

## Record

| Field | Value |
| --- | --- |
| Representation | alpha-profile-markdown-v3 |
| Protocol | Alpha Governance Facts Protocol 0.1 |
| Schema | alpha.governance.entity.public.v1 |
| Record version | public-0 |
| Canonical entity | alpha:person:larry-madden-dsp |
| Entity type | Person |
| Canonical URL | https://registry.alpha.ac/people/larry-madden-dsp |
| Publication | PUBLISHED |
| Verification | corroborated |
| Verification schema | alpha-verification-states-v1 |
| Ownership | unclaimed |
| Published claims | 9 |
| Claims under review | 0 |
| Evidence records | 3 |
| Conflicts | 0 |
| Conflicts in internal review | 0 |
| Observed | 2026-09-02T12:22:48.098092+00:00 |
| Last reviewed | 2026-05-16T01:38:50.031+00:00 |

## Identity

- Legal name: Larry Madden
- Display name: Larry Madden

## Leadership

- PUBLISHED

## Roles

- Chief Financial Officer at Viant Technology Inc.. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:1.

## Governance

- PUBLISHED

## Board committees

- NOT_ASSERTED

## AI and ML experience

- AI and ML experience: not identified in the cited filing. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:2.

## AI expertise

- AI expertise: not identified in the cited filing. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:3.

## AI governance relevance

- AI governance relevance reported from role and filings. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:3.

## Cybersecurity experience

- Cybersecurity experience: not identified in the cited filing. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:2.

## Executive company

- Executive at Viant Technology Inc.. Publication: PUBLISHED. Verification: corroborated. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:2, alpha:evidence:person:larry-madden-dsp:3.

## Executive function

- Finance Controls (CFO). Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:3.

## Executive title

- Executive title: Chief Financial Officer. Publication: PUBLISHED. Verification: corroborated. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:2, alpha:evidence:person:larry-madden-dsp:3.

## Technology background

- Technology background: not identified in the cited filing. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:evidence:person:larry-madden-dsp:2.

## Coverage states

| Field | Value |
| --- | --- |
| Identity | PUBLISHED |
| Business | NOT_APPLICABLE |
| Leadership | PUBLISHED |
| Board and committees | NOT_ASSERTED |
| Governance | PUBLISHED |
| Financials | NOT_APPLICABLE |
| Workforce | NOT_APPLICABLE |
| Ownership | NOT_APPLICABLE |
| Ratings | NOT_PUBLISHED |
| Market and index context | NOT_APPLICABLE |

## Public sources

- alpha:evidence:person:larry-madden-dsp:1: [sec_form_ownership](https://www.sec.gov/Archives/edgar/data/1828791/000128430926000021/wk-form4_1785194610.xml).
- alpha:evidence:person:larry-madden-dsp:2: [DSP 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1828791/000182879126000019/dsp-20251231.htm).
- alpha:evidence:person:larry-madden-dsp:3: DSP executive roster source.

## Rights

| Field | Value |
| --- | --- |
| public_retrieval | allowed |
| agent_retrieval | allowed |
| redistribution | not_granted |
| model_training | not_granted |
| commercial_use | not_specified |
| relationship_pathfinding | not_granted |
| direct_contact | not_granted |

## Limitations

- Only permissioned public claims and evidence are included.
- Absence of a claim is not evidence that the underlying fact is false.
- Public retrieval does not grant model-training or redistribution rights.
- Private relationships and Council activity are excluded.

## Alternate representations

- [Canonical profile](https://registry.alpha.ac/people/larry-madden-dsp)
- [Public Markdown](https://registry.alpha.ac/people/larry-madden-dsp.md)
- [Public JSON](https://registry.alpha.ac/api/public/profiles/larry-madden-dsp)
- [JSON-LD](https://registry.alpha.ac/api/public/profiles/larry-madden-dsp?format=jsonld)
- MCP resource: `alpha://people/larry-madden-dsp` at https://mcp.alpha.ac/mcp